Privacy Policy

At Everbright Mall, we are committed to protecting your privacy and ensuring the security of your personal information. This policy outlines how we collect, use, and safeguard your data when you use our services.

1. Collection and Use of Personal Information

When you use Everbright Mall services, we may ask you to provide personal information. We use this information strictly in accordance with this privacy policy. While you are not obligated to provide this information, please note that in many cases, declining to do so may prevent us from providing our products, services, or responding to your inquiries effectively.

2. What Personal Information We Collect

We collect various types of information to serve you better:

• Account and Contact Data: When you create an account, purchase products, download updates, or contact us, we may collect your name, mailing address, telephone number, email address, and contact preferences.
• Transaction Data: When purchasing goods or gift cards, we collect necessary information (such as name, address, and email) to fulfill your order, provide services, or prevent fraud.
• Identification Data: In specific jurisdictions and for legal compliance purposes (e.g., customs declarations), we may require government-issued identification.

3. How We Use Your Personal Information

Your information helps us improve your experience and maintain security:

• Communications: We may use your contact details to inform you about the latest product releases, software updates, and events. You can opt out of these marketing communications at any time by updating your preferences.
• Essential Notices: We use your information to send important notices, such as purchase confirmations and order updates. As this information is vital for your transaction, you cannot opt out of receiving it.
• Verification: We may use personal information, such as your email or phone number, to verify your identity.
• Internal Improvement: We use data for internal purposes like audits, data analysis, and research to enhance Everbright Mall's products, services, and customer communication.

4. Collection and Use of Non-Personal Information

We also collect data that does not directly identify you. We may use this non-personal information for any purpose to improve our services.

• Behavioral Data: We collect information such as occupation, language, zip code, device identifier, and location to better understand customer behavior and improve our advertising and services.
• Aggregated Data: We analyze customer activity on our website to determine which products and services are most popular. This data is summarized and treated as non-personal information.
• Service Usage: We may store details about how you use our services, including search queries, to improve the relevance of our results.

5. Cookies and Other Technologies

Everbright Mall uses cookies, pixel tags, and web beacons to understand user behavior and improve the effectiveness of our advertising and search functions.

• Log Files: Like most internet services, we automatically collect and store information in log files, including IP address, browser type, operating system, and date/time stamps. We use this to analyze trends and manage the website.
• Email Tracking: Pixel tags allow us to send emails in a readable format and determine if an email has been opened, helping us reduce unnecessary communication.
• Data Classification: We treat information collected via cookies as non-personal information. However, if local laws define IP addresses as personal information, or if we combine non-personal data with personal data, we treat the combined information as personal information.

6. Disclosure and Security

We take the security of your data seriously and only disclose it under specific circumstances.

• Legal Compliance: We may disclose personal information if required by law, legal process, litigation, or requests from public authorities and government departments. We may also disclose information for national security or law enforcement purposes.
• Protection of Rights: We may disclose information if necessary to enforce our terms and conditions or to protect our operations and users.
• Business Transfers: In the event of a reorganization, merger, or sale, we may transfer all collected personal information to relevant third parties.

7. Protection of Personal Information

Everbright Mall uses industry-standard measures to protect your data:

• Transmission Security: We use encryption technologies, such as Transport Layer Security (TLS), to protect your personal information during transmission.
• Storage Security: Your data is stored on computer systems with limited access, located in facilities with physical security measures.
• Encryption: Your account and password are stored in encrypted form, including when we utilize third-party storage space.

8. Privacy Issues and Updates

If you have questions about this policy or wish to make a complaint, please contact us.

• Contact Us: You can call the Everbright Mall support number at any time. We screen and classify inquiries to address your specific concerns.
• Complaints: If you are not satisfied with our response, you may refer the complaint to the relevant regulatory authority in your jurisdiction.
• Policy Updates: We may update this privacy policy at any time. If significant changes are made, we will publish an announcement and the updated policy on our website.